WGF x Business of Creating Presents: Creating and Selling Short-Form Content

About This Event

We at the WGF may have hit a pause on our live events, but thanks to technology, we’re aiming to provide more access to advice and knowledge from film and TV writers while we’re all social distancing. Over the last few months, we’ve been hosting free Zoom panels about craft and all things relevant to writers.

For this session, join Business of Creating for an interactive panel and Q&A with seasoned entertainment professionals to learn about short-form content: What is it and how do you create it? Hundreds of millions of dollars are spent creating content specifically for mobile phones that consumers watch exclusively on mobile devices.

Topics will include: What types of short-form platforms exist? For whom can you create content? What is unique about short form platforms from 3 perspectives: Content Creators, Advertisers, and Audiences? How do you write, produce and pitch to short-form platforms like TikTok, Quibi, YouTube? How do you market your projects both to and on short-form platforms?


Michael Fisk - Studio Marketing Exec. and Owner of InterMark Strategy & Consulting

Catherine Halaby - Entertainment Content Partnerships Lead, TikTok

Dan Heale - CEO, Way To Blue

Plus, more to be announced.

Moderated by Jennifer Mangan, Writer/Producer, Beautiful Day Productions

Panel starts at 4pm Pacific time.

Space is limited so RSVP now. After signing up, you’ll receive information on how to access the Zoom panel.

If you have any questions, please feel free to reach out to us at events@wgfoundation.org.

For anyone who was unable to RSVP for the panel, we will record and post it at a later date.

Location / Venue

  • Time:
  • Aug 04, 2020 04:00 pm to
  • Aug 04, 2020 05:00 pm PT
The Writers Guild Foundation

Event to Support The Writers Guild Foundation

Founded in 1966, the Writers Guild Foundation is the premier resource for emerging writers and movie and TV lovers in Hollywood. Boasting a busy calendar of high-value events and a vast, seemingly bottomless toolbox for writers, the Foundation is unmatched in its mission to promote and preserve the craft, history, and voices of screen storytelling.  A 501(c)(3) nonprofit organization, we’re proud of all we do for the community, including our Veterans Writing Project, our Volunteer and Mentorship Programs, our Archive, and the Shavelson-Webb Library – the world’s only library devoted entirely to writing for the screen.